Computing Information Services Direct Mail Reader involvement is one of the keys to successful direct mail. Morgan and Company got publishers to read an entire book on CIS.PUB software. How? By putting only one sentence on each spread. In fact, they are only sentence fragments completed by the photographs on the facing pages. This is a self-mailer that arrives without an envelope and is irresistible to open and read. © 2008 Morgan and Company All Rights Reserved

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